"As any marketer knows, it is very difficult to get satisfied consumers to change brands." - OCLC 2003 Environmental Scan
Wednesday, August 11, 2004
Thursday, August 05, 2004
We Have Too Many Choices
"Choice overload is a problem for everyone, but it's a special problem for people who feel like they have to get the best when they make decisions--the best college, the best job, the best romantic partner, the best car, the best stereo, the best investment, and yes, the best jeans. Andrew Ward and I call such people "maximizers." For people like this, choice overload can be a nightmare, for the only way to know you've got the best is by examining all the alternatives, by doing an exhaustive, and exhausting, search. And the impossibility of doing such a search almost guarantees that you'll regret decisions, even if they're good. In contrast, people who are satisfied with a good enough option--we call them "satisficers"--can stop looking as soon as they find one, and relax." - Barry Schwartz, May 29, 2004
Friday, July 23, 2004
from Tobermory
"I'm writing from Tobermory on the north end of Mull. Its rainy and grey today, just the kind of weather I should have expected. We just had a fish and chips lunch in a small restaurant two stories above a ferry pier. Yesterday we saw Duart Castle and then biked a highland peak 1900 feet up. It was a lot of fun and we saw some jack rabbits, deer, eagles and, best of all, some highland cows. They are brown with long long hair and horns." - Keith MacLean
Thursday, July 22, 2004
Howryoudoin?
"Someone asked me this weekend how my week was. This wasn't the typical 'Howryoudoin?' greeting that anticipates a 'Fine' as the greeter quickly engages someone else before you can reply. This was someone who cared about my response, so as I thought about my week I had to reply, 'Out of balance. Too much time spent 'doing,' not enough time spent 'being.'" - David L. Kennedy
Wednesday, July 21, 2004
old toilets
As for the toilet, I would like to see it repaired. It is an antique that goes with the sink and tub. I have always loved its unique flush mechanism which seems to be fascinating to young kids. I just asked one if she liked the big bathroom at the River and she said "yea." I asked her why and she said "because it has the button." I think it would not be too hard to get it running well. The hardest part would be repairing or finding a new lid for the tank which has a chunk broken off at the front left corner. You are right, the problems in the bathroom need to be resolved.
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